Cotopaxi-Store-Opening-Work-Tings

work work work work work work

Arty projects, creative collabs, and recent tings that I’m delighted to show you.

Here’s my resume.

 
 
Pink Line.png
 

+

 

Visual Merchandising

 
 
 

I doodle wall structures, dream in color stories, and fan-girl hard over a well curated entry way. Call it a joie de vivre.

From bars to boutiques, my approach focuses on transforming and evolving physical spaces into unique snapshots that foster a brand’s story, drive business in meaningful ways, and leave people with an indelible thirst to keep coming back.


 

main tings

concept development, visual roll-outs, floor planning, store displays, fixturing, styling, buying + curation, product flow, analytics + strategy, team management, back-of-house operations

 
 
 

+

RECENT WORK:

 
 

Cotopaxi Fashion Place

An outdoor brand’s brick + mortar shop that will inspire you to pitch a tent.

 
 
 

Overview

With support from the brand’s Directors of Retail and Store Management, I oversaw the visual roll-out of Cotopaxi’s second location — from strategy and floor planning to styling and merchandising.

Despite there being a very short window between construction wrap-up and the store’s soft opening, I was able to fixture and execute a space that uniquely captured Cotopaxi’s story.

COmpany Deets

Cotopaxi is a certified B Corp + outdoor retail brand known for apparel in bright colors and one-of-a-kind backpacks.


 

my role

floor planning, visual roll-out, fixturing, store opening, styling, product flow, strategy, team management

team PLAYERS

Ethan White, Travis Griswold, Cotopaxi’s creative team, CallisonRTKL Architects

+

View all images.

 
 
Pink Line.png
 

+

 

Brand Consulting

 
 
 

Think of me as the “cool” aunt. I get you. I wear eclectic sweaters and I’m not afraid to tell you that you’ll regret tweezing your brows that way.

Together, we’ll cultivate your vision and build something wonderful: a brand, a social presence, and/or a brick and mortar that encapsulates enticing design, thoughtful identity, smart strategy, engaging content — and maybe also a cool aunt.

 

main tings

strategy + research, brand story, identity + design, PR, digital + influencer marketing, content development, brick and mortar planning

 
 
 

+

RECENT WORK:

 
 

Coffeewerk + Press

A concept store and multi-roaster cafe on the Irish coast.

 
 
 

overview

I spent two years working on brand growth for Coffeewerk + Press and its sister company Artwerk Press in Galway City.

Our team’s approach was to tell a meaningful story about design, craftsmanship, and transparency in a way that felt organic and resonated with an international customer base.

Under the art direction of owner Dan Ulrichs, I created copy and photo assets for social channels and digital marketing; and assisted with buying and curation, visual merchandising and window displays, and social media growth.

In addition, I managed the retail’s back-of-house operations and product flow.

COmpany Deets

Coffewerk + Press sits in a 450-year-old building on a lovely cobbled street in the west of Ireland. The award-winning lifestyle store, gallery, and cafe features international third wave coffee, handcrafted homewares, and a collection of fine art prints from Artwerk Press.

 

my role

strategy + research, social media, brand story, content development, back-of-house ops, product flow, displays + visual merchandisng

team PLAYERS

Dan Ulrichs, Jaesin Yu, Zania Koppe, Paige Godfrey, Steven Chan, Marlene Dahl, Ben Gabriel

+

Read “The Shopkeepers” write-up, which features some of my images.

 
 
 
Pink Line.png
 
 

+

Content Development

 
 
 

Give me a cup of coffee and I’ll write something punchy and professional (yes, it’s a ting) and style you like one of those french girls — all in a day’s work.

I specialize in copy, photo, editing, and art direction for digital marketing, branding, PR, and/or your grandma’s annual holiday card.

 

main tings

copywriting, editing, photo, art direction + styling, digital marketing, brand identity + collateral

 
 
 

+

RECENT WORK:

 
 

Bierhaus

A craft beer + cocktail bar with a soft spot for music (and hot dogs).

 
 
 

Overview

In collaboration with owner and top-man Jack Considine, I design event posters, food and beverage menus, and other assets for print and social.

COmpany Deets

Bierhaus and its sister bar The Universal are staples in Galway’s Westend — an arty and buzzing neighborhood with a burgeoning food scene, indigenous + cult music, and a tasty selection of bevvies (that’s beverages, if you’re wondering).

 

my role

graphic design, editing, art direction, digital marketing, brand collateral

team PLAYERS

Jack Considine

+

Take a little break. Do a little dance. Here’s a tune from Jack’s spaced out experimental soul band February + Mars.

 
 
 
Pink Line.png
 
 

+

MORE TINGS ARE ON THE WAY. i hope you’ll pop back soon. but for now, here’s something fun.